Build market pull that compounds.

I embed with frontier teams to identify the behavior that proves adoption, then align narrative, acquisition, retention, partner activation, and execution around moving it. I turn marketing into measurable enterprise value by making complex products click, stick, and travel. 

My current work sits at the edge of stablecoins, tokenized assets, onchain finance, and agentic systems.

Schedule a 25-minute working conversation and bring me your bottleneck. 

Find the unit. Build the loop. Prove the pull.

Growth rarely hinges on one campaign. It comes from a few decisions working together: whom to target, what promise earns attention, what first action creates value, and what brings people back. 

Adoption units help prove those decisions are working: an activated account, money committed, repeat behavior, or someone bringing others into the system. 

For founding teams, the work tests who needs the product, the message that makes its value clear, and the channels that can create demand. For growth-ready teams, it aligns those decisions into instrumented growth loops and deploys surround-sound marketing around the same unit.

The work changes with the evidence and no loop is forever. Every sprint considers whether to reinforce the loop, replace it, or build the next one.

Bring Furthermore in when:

• A promising product needs market understanding and adoption faster.
• Activity or partnerships fail to produce meaningful users, liquidity, revenue, or retention.
• The next growth move needs senior ownership before a full-time hire can start.

Battle-tested, many cycles.

My work has helped create $400M+ in enterprise and startup value across Fortune 500 companies, venture-backed growth, turnarounds, and 0-to-1 frontier projects.

Reserve Protocol: $0 to $224M in total value locked (TVL). Led ecosystem growth, marketing, and business development for a stablecoin-as-a-service protocol through a bear market; the ecosystem later passed $500M across three chains and 1,000+ stablecoins and yieldcoins.

Machinima: distribution growth to a $100M sale. Transformed a major YouTube gaming network through partnerships with Amazon, Verizon, Vivendi, and Sohu China that expanded content distribution and monetization, helping position Machinima for its Warner Bros. sale.

Playboy: 3x revenue and 40% lower costs. Tripled video-on-demand revenue in 15 months, then rearchitected global broadcast operations across 21 networks and 200+ affiliates, reducing costs 40%.

Across different companies and industries, the common thread is a forensic operator who finds the leverage point, then turns it into measurable business impact.

How we'll work.

Furthermore gives founders and executive teams direct access to a senior operator who starts quickly, works across functions, translates unkind truths into opportunities, and owns the outcomes from diagnosis through measurement. 

Traction Playbook is a 3-4 week diagnostic. We review customer evidence, product journey, message, and channels; identify the behavior that matters; and deliver ranked hypotheses, supporting data, and a practical roadmap. It creates standalone value and tests the fit for a longer mandate.

Adoption Engine is a tailored, six-month+ embedded engagement. Working with the product team, we turn the strongest hypotheses into experiments, improve the market story and user journey, run campaigns, activate community, and measure what changes. The outcome is more qualified use, stronger retention, and evidence of what can scale.

Both require an accountable executive sponsor and direct data access. The rhythm is fast and async-first, with live time reserved for decisions.

AI is our operating leverage, not a copy machine. I am hands-on building agentic onchain-accounting systems, proprietary lead-generation engines, and enterprise and ecosystem context graphs connecting companies, people, decisions, and market signals. These tools shorten research cycles, surface patterns, and move from scattered signals to decisions faster. Senior judgment and operating accountability stay attached to every decision.

Schedule a 25-minute working conversation. Tell me what is stuck, what you have tried, and what must change. We will assess whether a Playbook or embedded mandate can move it.